Mafra, Portugal, 17 April 2025 – IAR Group, a global leader in industrial automation and robotics, is proud to announce its expansion into Morocco — a new step in the company’s international growth journey. This move reflects IAR Group’s ongoing commitment to being close to key industrial hubs and offering personalized support to local markets.
Morocco has, over the years, positioned itself as one of Africa’s strongest economies and a stable, innovation-driven market. With increasing investment from international players, the country has become a major production hub for supplying Europe and beyond. IAR Group already maintains a customer base in the region, and this expansion is aimed at supporting and growing that presence through closer local engagement.
Represented by Mohammed El Haddadi, IAR Group will be commercially present in the Tanger Free Zone – a strategic location with direct links to the group’s manufacturing operations in Portugal. This proximity enables stronger collaboration and faster response to market needs.
“Expanding into Morocco places us at the heart of one of Africa’s most dynamic automotive production areas,” says José Carvalho, Managing Director at IAR Group Iberia. “It’s a natural and strategic move that allows us to respond faster and more effectively to the growing demand for high-quality automation solutions, especially in a market that shares such a strong connection with our operations in Portugal.”
For Mohammed El Haddadi, the opportunity is clear:
“This is a unique chance to bring IAR Group’s A-Z solutions into a market with a clear need for technological advancement. With the support of IAR Group’s international infrastructure, we are well-positioned to engage with customers and help accelerate innovation—not only in the automotive sector, but also in other industries on the rise.”
This commercial presence is part of IAR Group’s broader strategy to grow its presence in key local regions. With business units now operating across North America, Iberia, and Central Europe, the group continues to deliver innovative, scalable, and regionally adapted automation solutions.
Looking Ahead
As IAR Group begins this new chapter, it strengthens its role as a global partner in industrial transformation. This expansion reflects the group’s long-term vision: to combine global expertise with local engagement, bringing automation excellence closer to industrial leaders across the world.
About IAR Group
IAR Group is a Swiss-based international group leading the transformation of industries through automation. The group represents a synergy of global expertise, driven by a commitment to engineering excellence. With a strong focus on innovation in the evolving global industrial landscape, IAR Group continues to push boundaries and set new standards in industrial automation and robotics.
From custom assembly machinery to cutting-edge robotics, our experts design and engineer automation solutions that strengthen market positions and improve manufacturing efficiency. With strategic business units in North America, Iberia, and Central Europe, we deliver tailored automation solutions across diverse markets. We are the Industrial Automation and Robotics Group.
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