IAR Group Expands into Morocco, Strengthening Its Reach in Strategic Local Markets
Mafra, Portugal, 17 April 2025 – IAR Group, a global leader in industrial automation and robotics, is proud to announce its expansion into Morocco — a new step in the company’s international growth journey. This move reflects IAR Group’s ongoing commitment to being close to key industrial hubs and offering personalized support to local markets.
Morocco has, over the years, positioned itself as one of Africa’s strongest economies and a stable, innovation-driven market. With increasing investment from international players, the country has become a major production hub for supplying Europe and beyond. IAR Group already maintains a customer base in the region, and this expansion is aimed at supporting and growing that presence through closer local engagement.
Represented by Mohammed El Haddadi, IAR Group will be commercially present in the Tanger Free Zone – a strategic location with direct links to the group’s manufacturing operations in Portugal. This proximity enables stronger collaboration and faster response to market needs.
“Expanding into Morocco places us at the heart of one of Africa’s most dynamic automotive production areas,” says José Carvalho, Managing Director at IAR Group Iberia. “It’s a natural and strategic move that allows us to respond faster and more effectively to the growing demand for high-quality automation solutions, especially in a market that shares such a strong connection with our operations in Portugal.”
For Mohammed El Haddadi, the opportunity is clear:
“This is a unique chance to bring IAR Group’s A-Z solutions into a market with a clear need for technological advancement. With the support of IAR Group’s international infrastructure, we are well-positioned to engage with customers and help accelerate innovation—not only in the automotive sector, but also in other industries on the rise.”
This commercial presence is part of IAR Group’s broader strategy to grow its presence in key local regions. With business units now operating across North America, Iberia, and Central Europe, the group continues to deliver innovative, scalable, and regionally adapted automation solutions.
Looking Ahead
As IAR Group begins this new chapter, it strengthens its role as a global partner in industrial transformation. This expansion reflects the group’s long-term vision: to combine global expertise with local engagement, bringing automation excellence closer to industrial leaders across the world.
About IAR Group
IAR Group is a Swiss-based international group leading the transformation of industries through automation. The group represents a synergy of global expertise, driven by a commitment to engineering excellence. With a strong focus on innovation in the evolving global industrial landscape, IAR Group continues to push boundaries and set new standards in industrial automation and robotics.
From custom assembly machinery to cutting-edge robotics, our experts design and engineer automation solutions that strengthen market positions and improve manufacturing efficiency. With strategic business units in North America, Iberia, and Central Europe, we deliver tailored automation solutions across diverse markets. We are the Industrial Automation and Robotics Group.
For Press Inquiries:
IAR Group Communications
Email: [email protected]
Website: www.iargroup.com
AI-Powered quality control: Scortex and IAR Group join forces to transform manufacturing thanks to AI
As industrial quality and performance demands continue to rise, Scortex and IAR Group are announcing a strategic partnership to revolutionize automated quality control. This collaboration aims to provide manufacturers with an integrated solution that combines artificial intelligence and advanced automation, catering to injection molding, metal working, end-of-line packaging and high-precision industries such as micro-mechanics, watchmaking, medical devices, and precision engineering.
Scortex has developed an AI-driven automated quality inspection product for industry, integrating image acquisition, visual inspection, and advanced image processing with machine learning algorithms.
IAR Group, an expert in advanced automation systems, including custom assembly machines and robotics, specializes in addressing the evolving demands of the industrial automation market.
Together, the companies combine their expertise to enhance efficiency and reduce costs of quality control, better serving industrial challenges.
By integrating Scortex’s AI technology with IAR Group’s automation solutions, industrial manufacturers can enhance defect detection, reduce human error, and improve operational efficiency. "Automating quality control with AI enables manufacturers to achieve unparalleled levels of precision while optimizing their production lines. With IAR Group, we are making this technology more accessible to the European market" explains Hugues POIGET, CEO of Scortex.
Manufacturers traditionally rely on manual inspections or sample-based testing, which can be time-consuming and inconsistent. The Scortex-IAR Group partnership changes this by offering a fully automated, AI-powered inspection system capable of analyzing every product in real time. This not only ensures higher detection accuracy but also allows companies to transition from reactive quality control to proactive defect prevention. " Automating quality control with AI is a game-changer for the industry. Thanks to our partnership with Scortex, we are bringing our inspection and quality control machines portfolio to the next level, enabling manufacturers seeking to improve quality and efficiency, to adopt AI and automation technological breakthrough" says Sébastien PERROUD, CEO of IAR Group.
This solution easily integrates with industrial systems such as MES, PLC, and SCADA, ensuring compliance with strict industry standards. By bringing together IAR Group’s best-in-class inspection machines and Scortex’s AI-driven defect detection, manufacturers gain a powerful, scalable, and highly reliable quality control system. This combination not only enhances precision and consistency but also reduces costs linked to defects, rework, and scrap. For industries where every detail matters—like large-scale parts production, luxury goods, and medical devices—this partnership sets a new standard, giving manufacturers a real competitive edge with cutting-edge automation and AI-powered quality control.
Looking ahead, Scortex and IAR Group will continue to collaborate on integrating AI and automation solutions for various industrial applications across Europe. As AI technology evolves, manufacturers will benefit from continuous AI improvements, making automated quality control an essential asset for future-proofing production processes.
IAR Group Central Europe Consolidates Operations, Establishing a New Hub for Industrial Automation and Robotics Excellence in Zofingen
Zofingen, Switzerland, 16 October 2024 – IAR Group, a global leader in automation and robotics, is excited to announce a significant milestone in the integration of its Central European operations. One year after the acquisition of Sontec AG, the group is now consolidating the activities of Sontec AG and Bachmann Engineering AG into a state-of-the-art facility in Zofingen, Switzerland. This new building will serve as a central hub for IAR Group’s engineering, assembly, and contract sorting activities, unifying operations under one roof and strengthening the company’s position as a key player in industrial automation.
This strategic move is designed to optimize synergies between the two previously separate entities, increasing overall efficiency across the business unit. By bringing Sontec AG and Bachmann Engineering AG together in this modern facility, IAR Group ensures that it will continue to meet the needs of its current customers while also scaling its operations to accommodate future growth in a rapidly evolving industrial landscape.
The newly consolidated facility in Zofingen will become the headquarters for IAR Group's Central European operations and serve as the group’s global headquarters. Is set to play a vital role in driving the group’s ambitious goals for innovation and growth. In addition to engineering and production capabilities, the Zofingen site will feature modern offices that will centralize key corporate functions.
This consolidation also marks the integration of IAR Group's operations across Switzerland and Germany. The Zofingen headquarters will be complemented by IAR Deutschland GmbH, which provides sales, project management, and technical support for customers in the DACH region. Additionally, the sales office in Bienne will continue to serve French-speaking customers in Western Switzerland and France, ensuring full geographical coverage across key markets.
Sebastien Perroud, CEO of IAR Group, remarked:
“This is an exciting and transformational moment for IAR Group as we take a significant step forward in our Central European operations. The integration of Sontec AG and Bachmann Engineering AG into our new Zofingen headquarters will enhance collaboration, increase efficiency, and solidify our position as a leader in industrial automation. We are thrilled to bring our teams together in this cutting-edge facility as we continue our journey toward becoming a stronger, more unified organization, equipped to meet the challenges and opportunities of the future.”
Perroud added, “I am proud of the dedication and effort our team has shown throughout this process. Their high motivation and unwavering commitment have been critical as we look ahead and work to elevate our business unit to the next level of operational excellence. This move represents not just a physical transition, but a strategic shift that will empower us to drive innovation, optimize processes, and deliver even greater value to our customers.”
Looking Toward the Future
As IAR Group embarks on this new chapter, the company is positioned to become a dominant player not only in Switzerland but also on the global stage. This consolidation is part of the group’s broader strategy to strengthen its presence in key markets, with business units strategically located in North America, Iberia, and Central Europe. This integration will result in a streamlined organization, better equipped to develop and implement advanced automation solutions, providing customers with efficient, tailored systems that address their specific needs.
About IAR Group
IAR Group is a Swiss-based international group leading the transformation of industries through automation. The group represents a synergy of global expertise, driven by a commitment to engineering excellence. With a strong focus on innovation in the evolving global industrial landscape, IAR Group continues to push boundaries and set new standards in industrial automation and robotics.
From custom assembly machinery to cutting-edge robotics, our experts design and engineer automation solutions that strengthen market positions and improve manufacturing efficiency. With strategic business units in North America, Iberia, and Central Europe, we deliver tailored automation solutions across diverse markets. We are the Industrial Automation and Robotics Group.
For Press Inquiries:
IAR Group Communications
Email: [email protected]
Website: www.iargroup.com
IAR Group will be attending the Motek Show 2024 in Stuttgard!
Visit us at the Motek Fair 2024!
We are excited to welcome you to the Motek Fair in Stuttgart from October 8-11, 2024! Motek is the leading trade fair for production and assembly automation – the perfect place to discover the latest trends and innovations.
Stop by our booth (Hall 5, Stand 5305) and learn more about our latest solutions and projects. 💡
👉 Get your free ticket here:
https://lnkd.in/eKRbqpCa
New Inspection Machine: SONSMALL by IAR Group!
🚀 Introducing the New Inspection Machine: SONSMALL
IAR Group is excited to present our latest advancement in automated quality assurance and inspection technology: the SONSMALL!
🌟 What makes the SONSMALL so special? 🌟
🔄 Continuously running turntable: Transports rotationally parts precisely with rotatably mounted glass prisms.
📷 Optical testing system: High-speed cameras ensure exact inspection.
📏 Diverse testing features: Measures and checks lengths, diameters, contours, holes, and more.
🖥 User-friendliness: Intuitive touch panel and three-level operator concept for easy handling.
⚡ High performance: Processes up to 150 parts per minute with an accuracy of 0.01 mm.
The SONSMALL is perfect for inspecting shafts, axles, small screws, pins, and contacts. It is especially suitable for the electronics industry and small parts production.
🔧 Experience the future of testing technology with SONSMALL!
🔧 Visit IAR Group website or contact us for more information. Also, check out our video to get an initial impression of the capabilities of SONSMALL.
For further information, please contact us: [email protected]
IAR Group Launches Revamped Website
IAR Group is excited to announce the launch of its newly redesigned website, www.iargroup.com. The refreshed site offers a modern design, enhanced functionality, and an improved user experience to better serve our clients and partners.
The new website features a streamlined navigation system, making it easier for visitors to find information on our solutions, services and industries, showcasing IAR Group’s commitment to excellence and forward-thinking solutions.
“We are thrilled to unveil our new website, which reflects our dedication to providing top-tier service and cutting-edge technology solutions,” said Sebastien Perroud, Group CEO at IAR Group. “The redesigned site enhances our online presence and provides a more engaging and informative experience for our visitors.”
The updated website is part of IAR Group’s broader strategy to enhance digital engagement and accessibility. We invite everyone to visit the new site at www.iargroup.com and explore the improvements.
IAR Group will be attending the Automate Show 2024!
🚀 We're excited to announce that the IAR Group will be attending the Automate Show 2024, the largest robotics and automation event in North America! 🤖
📅 May 6th to 9th
📍 Illinois, Chicago
This is the place to be for those seeking innovative solutions to drive efficiency and productivity in their businesses.
📢 Come visit us at Booth 3615 and discover how our automation solutions can transform your business. Our team will be available to discuss your specific needs and demonstrate our products and services firsthand.
Don't miss the opportunity to connect with industry leaders, explore new technologies, and expand your professional network. We look forward to seeing you there!
IAR Group - Global Innovation for Local Markets.
#IARGroup #IARGroupNorthAmerica #IARGroupCentralEurope #IARGroupIberia #IndustrialAutomation #Robotics #Engineering #AutomationandRobotics #AutomateShow #AutomateShow2024 #Innovation #Networking #TradeShow
The IAR Group has new Leaders
As the IAR Group embarks on a journey of growth and innovation, we’re excited to share our updated organizational structure, designed to enhance our global strategic positioning and capabilities. This refined structure is built around three specialized Business Units, each targeting specific geographical regions with tailored industrial solutions.
North America Business Unit shines as a leader in the design and manufacturing of custom automation machinery, based in Huntley, Illinois, USA. Known for agile solutions across various industries, the unit prioritizes lean practices and responsiveness, aiming to expand its presence across the United States and Canada.
Iberia Business Unit, located in Mafra, Portugal, is a provider of customized industrial solutions, offering machinery, equipment, and services in automation, robotics, and mechanical engineering. With a focus on packaging and factory automation, it’s poised to lead technology and innovation across Portugal, Spain, Morocco, Tunisia, and Algeria.
Central Europe Business Unit boasts a rich legacy in designing and manufacturing robot and automation systems from its bases in Zofingen and Hochdorf, Switzerland. Specializing in collaborative robotics and vision automation solutions, it aims to strengthen its footprint in Germany, Switzerland, and Austria, supported by the strategic presence of IAR Deutschland GmbH in Aalen, Germany.
Leadership and Vision Across Business Units
The IAR Group’s strategic direction and operational excellence are shaped by an exceptional team of leaders.
Within the North America Business Unit, Erik Sanke, the Managing Director, is at the forefront, steering the unit towards greater innovation and market expansion. His efforts are complemented by Steve Hagan, VP of Application & Project Management, and Joie Dennis, VP of Engineering & Operations, each contributing their expertise to enhance the unit’s project execution and engineering capabilities.
The Iberia Business Unit is under the adept leadership of José Carvalho, the Managing Director, who, along with Yasser Gonzalez, Head of Business Development, and André Pereira, Head of Mechanical Engineering, is pushing the boundaries of technological advancement and market growth. They are supported by António Nunes, leading the charge in Automation & Electrical Engineering, Bruno Lemos, overseeing Production & Logistics, and David Alexandre, ensuring excellence in Product Delivery & Aftermarket, collectively driving the unit’s ambition to excel in innovation and customer satisfaction. Susana Oliveira, managing Finance & HR, plays a crucial role in developing the teams.
The Central Europe Business Unit benefits from the expertise of a dedicated leadership team that ensures our engineering solutions meet the high standards our clients expect. At the helm of sales and strategic market engagement, Marc Strub plays a pivotal role as the Head of Sales. His deep understanding of the market and strategic vision are crucial for navigating the unit’s growth and expansion efforts in Central Europe. Supporting the unit’s operational excellence and innovative project execution are David Lang and Sandro Steiner, who bring a wealth of experience and technical expertise to the team.
The broader strategic direction and overarching goals of the IAR Group are steered by Sebastien Perroud, Group CEO, and Andy Rietschin, Group CFO, whose visionary leadership ensures that our global operations remain cohesive, innovative, and aligned with our core values of excellence and customer satisfaction.
This revitalized organizational structure, bolstered by our dedicated leadership, signifies our pledge to adapt, innovate, and lead within the industrial automation and engineering solutions sector. As we continue to deliver excellence and push the boundaries of technology, we look forward to fostering sustainable growth and achieving new milestones.
Stay connected for more updates as we embark on this exciting journey of growth and transformation!
IAR Group strengthens its presence in Germany with a commitment to active participation in research, innovation, and science!
The IAR Group, headquartered in Switzerland, being internationally operating company in the field of automation and robotics is strengthening its presence in Germany and actively engaging in research at Aalen University.
In a groundbreaking partnership, IAR Group, in cooperation with company Tigres, provides a state-of-the-art plasma facility to support the university’s research efforts. This collaboration underscores IAR's commitment to innovation and science, contributing to the promotion of research activities in Germany.
"Both my wife and I are graduates of Aalen University, so I am particularly pleased with the establishment of this partnership," says Jochen Eichert, Managing Director of IAR Deutschland GmbH based in Aalen.
Sebastien Perroud, CEO of the IAR Group, adds, "The German market is extremely important for us, and we already work closely and successfully with universities in our Swiss home market."
Prof. Dr. Katharina Weber and Dr. Wadim Schulz from the Research Institute for Innovative Surfaces FINO, belonging to the department of study Materials for Sustainability, are excited about the additional opportunity to supervise research tasks.
As a focal point, environmentally friendly processes for coating metal parts with automated plasma technology are being developed, promising significant future savings in CO2 consumption for many industrial customers.
With this contribution to research and optimization of materials through plasma processes, IAR Group renews its participation in the scientific community and reaffirms its commitment on taking a significant contribution on environmental protection policies.
IAR Group strengthens market position through acquisition of Sontec AG!
???? - IAR Group strengthens market position through acquisition of Sontec AG!
IAR Group from Zofingen (Switzerland), which specializes in automation systems, is taking over SONTEC AG from Hochdorf (Switzerland), which is active in the fields of automated testing technology, assembly automation, robotics and image processing, with immediate effect. With this acquisition, the IAR Group strengthens its position in the global market for industrial automation and increases its production capacity in Switzerland.
"I am very pleased about this early succession solution, which is ideal for the future of the company and its employees," says Othmar Amrein, former owner of Hochdorf-based Sontec AG. Amrein, who will be committed to a smooth transition in his position as CEO for the next two years and will subsequently be available for special tasks, is convinced that Sontec's products and services can be successfully sold in new markets within the IAR Group: "The international orientation and the enormous automation know-how tipped the scales in my favor for the sale to the IAR Group – both factors are equally relevant for Sontec's further development." It is also very important for Amrein that all jobs and the Sontec name will be retained.
And what speaks for the acquisition of Sontec from IAR Group's point of view?
Sebastien Perroud, founder and CEO of IAR Group, answers this question as follows: "The automated inspection technology and image processing divisions complement our portfolio excellently – we previously had to procure these competencies externally. Now we can fall back on them within the group of companies. This significantly strengthens and expands our expertise in industrial automation." In assembly automation and robotics, the IAR Group also has a great deal of know-how, but has other industry focuses: "There is no overlap in customers. So, this is also a perfect fit."
What changes for Sontec?
To make optimal use of the expanded competencies, Sontec will work closely with Bachmann Engineering AG in the future. The expanded production capacities will also play a central role. Perroud: "In the DACH region, we are experiencing growing demand for automation systems. In close cooperation with Bachmann Engineering and the Group's own subsidiary in the Stuttgart area, Sontec will make an important contribution to meeting this demand. The geographical proximity of the two Group companies naturally facilitates this enormously – it takes less than 30 minutes by car to travel from Hochdorf to Zofingen." Perroud also has his eye on global business: "Our customers in the USA will also benefit from the new products and competencies. So, the Sontec acquisition is a win-win-win situation."
Contacts
- IAR Group : Sebastien Perroud, Group CEO, [email protected], Tel. +41 62 745 23 23
- SONTEC AG : Othmar Amrein, CEO, [email protected], Tel. +41 (0)41 910 55 22
#automation #together #engineering #synergies #robotics